Popular Page Formula

Number of Likes received quickly is the primary factor. So why do some people only need 50 likes in 20 minutes and others need 300 or more? The number of likes is a direct correlation to the number of followers you have. If you have few followers you need fewer likes. If you have a large number of followers, you need a large number of likes. So likes divided by followers would give you a percentage of likes to followers that you needed to achieve to make the Popular Page. It used to be roughly 10% but that has now changed. The number of followers you have is still a part of the equation but the specific percentage you need to achieve is too hard to pin down now – I believe the percentage is different based on the number of followers you have. But the formula is not so simple as IF Likes / Followers > 10% = Popular! If that were true then new folks who have only 50 followers would make the popular page as soon as they got 6 likes on every image. That is not happening. However, people who have 25,000 followers can get on the popular page with 500 likes which is a lot less than 10%. I think the specific percentage you need to achieve is relative to the number of followers you have, higher percentages are required for those who have few followers and lower percentages are required for those who have more followers.

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Lets simplify and summarize what we’ve discussed:

  1. You need a certain number of likes within a small window (likely 10 – 20 minutes)
  2. Hashtags may help a little but they don’t help a lot
  3. Likes from people who have large numbers of followers may have more impact than likes from those with small followings
  4. You are competing against a pool of other photos for a limited number of spots at that current point in time